Alex Balfour is currently CEO of Digital Brand Services and works with over a dozen clients in the public and private sectors.
He is also Senior Consultant Digital Strategy for TEAM AG, UEFA’s exclusive commercial partner for the UEFA Champions League, UEFA Europa League and UEFA Super Cup, the world’s most popular annual sporting event.
He is currently working on a digital strategy for the Commonwealth Games Federation, a Technology and Innovation Strategy for the Supreme Committee organising the FIFA World Cup 2022 and advising on commercial digital strategy for CAAEleven UEFA’s exclusive commercial partner for EURO 2020
Alex Balfour joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in 2006.
At LOCOG he built a team from scratch that delivered 77 digital channels including london2012.com, two mobile apps, ticketing, volunteering, education, online shop, mobile apps and social media presences to a worldwide audience of over 150m during the Olympic Games.
Alex Balfour’s career in digital media began in 1994. He edited GE’97, the UK’s first general election website, made the first consumer Internet telephone call to a traditional telephone, developed the first online government consultation and went on to be part of the team that produced the Guardian newspaper’s first significant websites. In parallel he was a founder of CricInfo, in its day the world’s largest single-sport website with an audience of 20m fans as early as 2000, and became Chairman before the business was sold to ESPN in 2005.
Alex was also a member of the UK Government’s Digital Advisory Board, and is a Director of a number of business in the financial services sector including The Pensions Advisory Service, Credec and Datatracks (UK).
See Alex Balfour’s CV (on LinkedIn) here
Alex is also active on Twitter.