Alex Balfour headshot

Alex Balfour is a globally recognised leader in building digital capability and optimising digital performance for media, consumer, sport and entertainment brands.

Alex is currently CEO of Digital Brand Services. He is currently working on a digital strategy for the Commonwealth Games Federation, a Technology and Innovation Strategy for the Supreme Committee organising the FIFA World Cup 2022 in Qatar and advising on digital commercial strategy for CAAELeven, UEFA’s commercial partner for the 2020 European Football Championship (Euro 2020). He is also Senior Consultant Digital Strategy for TEAM AGUEFA’s exclusive commercial partner for the UEFA Champions League, UEFA Europa League and UEFA Super Cup, the world’s most popular annual sporting event.

Previously he was Chief Digital Officer of Haymon Boxing, creators of Premier Boxing Champions, Chief Digital Officer of the Engine Group, Head of New Media for the London 2012 Olympic and Paralympic Games and a co-founder and Chairman of CricInfo, since sold to ESPN.

Alex is also a Commissioner of Historic England, a Trustee of English Heritage, an assessor for Innovate UK and a Director of CreDec and Datatracks.