Alex Balfour headshot

Alex Balfour is a globally recognised leader in building digital capability and optimising digital performance for media, consumer, sport and entertainment brands.

Alex is currently CEO of Digital Brand Services and works with over a dozen clients in the public and private sectors. He is also Senior Consultant Digital Strategy for TEAM AGUEFA’s exclusive commercial partner for the UEFA Champions League, UEFA Europa League and UEFA Super Cup, the world’s most popular annual sporting event.

Previously he was Chief Digital Officer of Haymon Boxing, creators of Premier Boxing Champions, Chief Digital Officer of the Engine Group, Head of New Media for the London 2012 Olympic and Paralympic Games and a co-founder and Chairman of CricInfo, since sold to ESPN.

Alex is also a Commissioner of Historic England, a Trustee of English Heritage, an assessor for Innovate UK and a Director of CreDec and Datatracks.