Alex Balfour is a globally recognised leader in building digital capability and optimising digital performance for media, consumer, sport and entertainment brands.
Alex is a co-founder of Generate Digital. He is currently working as an adviser for the Commonwealth Games Federation and CAAELeven, UEFA’s commercial partner for the 2020 European Football Championship (Euro 2020). He was, until recently, Senior Consultant Digital Strategy for TEAM AG, UEFA’s exclusive commercial partner for the UEFA Champions League, UEFA Europa League and UEFA Super Cup, the world’s most popular annual sporting event.
Previously he was Chief Digital Officer of Haymon Boxing, creators of Premier Boxing Champions, Chief Digital Officer of the Engine Group, Head of New Media for the London 2012 Olympic and Paralympic Games and a co-founder and Chairman of CricInfo, since sold to ESPN.