Alex Balfour is a globally recognised leader in building digital capability and optimising digital performance for media, consumer, sport and entertainment brands.Alex Balfour headshot

Alex Balfour joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in 2006 At LOCOG he built a team from scratch that has delivered 77 digital channels to 150m consumers.

Alex is currently the Chief Digital Officer of a new, exciting, start up in sport.

Alex is also a member of the UK Government’s Digital Advisory Board, and a Director of a number of business in the financial services sector including The Pensions Advisory Service, Credec and Datatracks (UK).